Getting started with content strategy

By Nicki Cawood, Small Business Copywriter

In this workbook, Business Club Member Nicki Cawood, The Small Business Copywriter covers everything you need to consider to get started with a content strategy.

A content strategy ensures that your message gets to the right people, at the right time, in the right way and provides results. With as many as 70% of marketers reporting to Hubspot that businesses are actively investing in content marketing in 2020, it makes sense to ensure you are doing the same. With a solid plan in place that is geared towards your target audience, you will thrive, despite fierce competition in your sector.

In this workbook Nicki covers a lot! Learn about:

What is Content Strategy?
Is a Content Calendar the Same as a Content Strategy?
Who Will Be Looking at Your Content?
What’s So Special About You?
What Problem Will You Fix?
Where Will You Share Your Content, and How?
Who Will Manage Your Content Creation?

Our community is full of more wonderful guides & resources like this one – head over there and have a nosy.

This workbook was created by MPWR Business Club Member, Nicki Cawood.

“As a Copywriter, I’ve been working with clients on their content needs since 2006. I love to see how words, when crafted and wielded the right way, make a positive difference to small businesses and contribute to their success.”