By Nicki Cawood, Small Business Copywriter
In this workbook, Business Club Member Nicki Cawood, The Small Business Copywriter covers everything you need to consider to get started with a content strategy.
A content strategy ensures that your message gets to the right people, at the right time, in the right way and provides results. With as many as 70% of marketers reporting to Hubspot that businesses are actively investing in content marketing in 2020, it makes sense to ensure you are doing the same. With a solid plan in place that is geared towards your target audience, you will thrive, despite fierce competition in your sector.
In this workbook Nicki covers a lot! Learn about:
- What is Content Strategy?
- Is a Content Calendar the Same as a Content Strategy?
- Who Will Be Looking at Your Content?
- What’s So Special About You?
- What Problem Will You Fix?
- Where Will You Share Your Content, and How?
- Who Will Manage Your Content Creation?
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This workbook was created by MPWR Business Club Member, Nicki Cawood.
“As a Copywriter, I’ve been working with clients on their content needs since 2006. I love to see how words, when crafted and wielded the right way, make a positive difference to small businesses and contribute to their success.”