In this workbook, Business Club Member Nicki Cawood, The Small Business Copywriter covers everything you need to consider to get started with a content strategy.
A content strategy ensures that your message gets to the right people, at the right time, in the right way and provides results. With as many as 70% of marketers reporting to Hubspot that businesses are actively investing in content marketing in 2020, it makes sense to ensure you are doing the same. With a solid plan in place that is geared towards your target audience, you will thrive, despite fierce competition in your sector.
In this workbook Nicki covers a lot! Learn about:
- What is Content Strategy?
- Is a Content Calendar the Same as a Content Strategy?
- Who Will Be Looking at Your Content?
- What’s So Special About You?
- What Problem Will You Fix?
- Where Will You Share Your Content, and How?
- Who Will Manage Your Content Creation?